Great Outdoors Adventure Training (GOAT) is a concept for an organization that offers training programs for high adventure activities. GOAT’s goal is to help aspiring adventurers reach their highest potential in their sport. Goat offers classes in rock climbing, kayaking, skiing, snowboarding, backpacking, and everything in between. From daily classes to week long guided excursions GOAT offers everything outdoor sportsmen need to excel no matter their skill level.
Branding & design: Annie Francl
Animation: Cassidy Eames