True North is one of Utah’s medical cannabis growers. They were looking for a brand that incorporated this pathway symbolism that also had an element of adventure and exploration that is engrained in Utah's culture. As the lead designer and copywriter on this project, I created both the visual brand as well as the tagline and much of their messaging. During this project, I also worked closely with the client to develop the packing for their first line of products.
This Project was completed at Clutch Creative Marketing